Author: Robert B. Cialdini In this book, the author provides a set of tools that a salesperson can employ to increase their sales. Similarly, some of these techniques could be used to elicit...
Book Review Author: Robert Cialdini
Pre-Suasion: A Revolutionary Way of Influencing and Persuading
Author: Robert B. Cialdini The author's two core words in this book are influencing and persuading. And persuasion and influence also happen in the opening sentence of the first chapter of the...